1/19/2015

ETNW 2015 - The rules

Welcome once again to the Eurovision That Never Was 2015! Submissions aren’t open yet, but in any event you should read all this before you send me your entry.

If you’re still unsure what ETNW is all about, think about it like this: is there a song that sounded to you, the first time you heard it, like the kind of thing Cyprus would have entered in the early ’90s/Latvia would have entered had they been participating in 1958/Monaco would have sent to Copenhagen last year if they were still taking part? If so, now’s your chance to see how many of your fellow MBers agree!

The 6th edition of ETNW will have the same set-up as the last one. (See below.) If this doesn’t cover everything, ask – either by emailing me at the contest address or posting on the MB. The board is probably the best option, since it gives everyone the chance to see it.

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1. Songs from any country and any year can be entered for any country and any year. 
2. Songs can be in any language and any length.
3. No songs that have taken part in Eurovision or a national selection process are allowed.
4. No cover versions are allowed.
5. Singers may have taken part in a national selection process but not taken part in Eurovision itself.
6. Sponsors must be current MB regulars or former ETNW entrants.
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And now the explanations…
First and foremost, the idea of ETNW is to submit stuff that makes voters go "woah, that definitely sounds like something Slovakia would have entered in 1971!" or "yep, I can see Malta picking something like that in 2008". The more plausible your combination – a Montenegrin song in Serbo-Croat recorded in 2001 being entered as Serbia & Montenegro 2002, for example, as opposed to, say, a song in Icelandic recorded in 2012 being submitted as Italy 1996 – the more likely it is that people will view it as ‘authentic’.
(The same can be said of song length and language: you’re free to exceed Eurovision’s three-minute and language rules, but bear in mind that some voters may use these as criteria to mark your entry down, all other things being equal.)
This brings us to the big unwritten rule of ETNW: when you vote, it’s not supposed to be about what you like as much as what you think is most authentic based on the years and countries the songs are allocated to. True, that’s largely subjective, and some people have struggled with it a bit in previous contests, but the 2014 results again showed that most voters were happy to embrace the idea.
If you’re still scratching your head a bit, here’s a crappy ‘How to Vote’ flow charty thing. (You should rank according to taste at each level in the chart.)

With any luck you’ll find 10 entries you think are authentic, in which case you can rank them as you would in any other MB contest i.e. according to how much you like them. However, if you don’t, you need to implement the approach in the flow chart. Voters in the past have had trouble with the middle bit more than anything – rewarding good matches they don’t particularly enjoy over poor matches they do – but that is the point of the contest.
The other thing about ETNW is that while it’s designed to find songs that feel as though they could have been Eurovision entries, as a contest – like all of the music contests hosted on the MB – it generally encourages ‘new’ music. So although you can now enter national final singers, provided they never actually appeared at Eurovision, I’d still suggest you look for stuff that’s unconnected to the contest but nevertheless fits, as opposed to something or someone connected to the contest that never quite made it.
Also, don’t forget that your entry is not (necessarily) meant to replace the song from the year and country you allocate it to – you’re not looking for an entry that sounds exactly the same as an existing ESC entry. Voters tend to see through this a bit. If you’ve found another Albanian song that sounds just like Suus, you might want to think twice about submitting it as Albania 2012. You may well find you do better with the other Albanian song you’ve found that sounds generally like their poppier entries and which you submit as Albania 2009. (Then again, you might not. Nothing’s guaranteed.) The point is, ETNW isn’t about copies of actual entries.
And just to spell out point #5 of the rules, I draw the line at Eurovision performers as credited on screen (or if they form part of a duo/group/other as credited). I’d prefer your singer never to have appeared on an ESC stage, but if he/she was Unnamed Backing Vocalist #3 for France in Jerusalem in 1999 or whatever and that’s the only line on their Eurovision CV (not counting the 53 national final attempts), I won't slap you down. The voters might, but that’s not for me to say… ;)
Submissions are yet to open, but you’ll need to send me the following in due course:

1. An MP3 of your entry (as high-quality as possible)
2. The name of your song and singer
3. The year and country you’re allocating it to
4. Your MB nickname
5. A bio for your entry (following a template I'll post separately)

The bios will be published when the songs go live. They give you the opportunity to provide background info on your entry and to explain to sceptical voters why you think it's a good fit. (See the subsequent post for more details.)
One last thing: do try to avoid submitting entries for the same countries all the time. It makes guessing the sponsors very easy ;)

That's it until submissions open. Start sourcing those hard-to-find MP3s!

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